Charity registered in Scotland SC039593
Our world needs you like never before. We are the first generation to know we are destroying the world and we could be the last that can do anything about it. We’re looking for people who are passionate about making it politically, socially and economically unacceptable to destroy our planet’s natural resources. We need you to join us in the fight for our world.
Head of Communications and Fundraising – The Role
This is an exciting opportunity to work on a variety of complex issues, from tackling climate change, to our food and land use system, to protection and restoration of Scotland’s environment and addressing the unsustainable consumption of precious natural resources.
As a member of the WWF Scotland leadership team we want you to use your talents to inform and implement our strategy in Scotland as well as enhance our reputation and raise funds. Collaborating with colleagues across the organisation you and your team will ensure our work is communicated to a range of audiences and influencers in a clear, engaging, consistent and credible way.
You will lead and guide your team in the management, development and delivery of WWF Scotland’s communications activities across all channels, including Earth Hour. You will take responsibility for fundraising strategy and motivate team members to successfully deliver on public engagement and advocacy campaigns. Your team will be brand champions, implementing WWF-UK and International strategies in a way that is appropriate for Scotland as well as creating bespoke initiatives too. Important to this role, will be your ability to control budgets and provide accurate monitoring, evaluation and stakeholder reporting.
Head of Communications and Fundraising – Requirements
For this role, you must have significant experience of developing and delivering integrated communications strategies and campaigns as well as sound knowledge of the institutions, political structures, media and stakeholders in Scotland.
You will have a proven track record of designing and implementing public campaigns to raise awareness and achieve defined advocacy goals as well as experience of developing and delivering creative approaches for engaging, mobilising and influencing key audiences. You will also have been involved in fundraising and developed a strong understanding of online, digital and social media tools.
A strong influencer and leader (you may already have some people management experience), you must be able to encourage and motivate your team to design innovative and creative campaigns which deliver results.
An effective project manager you will be used to overseeing multiple stakeholder relationships and building high performing teams. You will also possess excellent communication, interpersonal and brand management skills. Critically you will be hands-on and capable of producing well designed content.
An expert campaigner you are ready for a new challenge in a role that will develop your talents and have worldwide impact. That is exactly what we can offer you as a Campaign Manager with WWF Scotland. Our planet is amazing and we want you to help keep it that way!
As part of the team, we will look to you to build a movement for nature by collaborating with colleagues to inform and implement our strategy in Scotland. You will focus on leading advocacy and supporter engagement campaigns, currently covering climate, nature and food. This will involve engaging with our existing network of campaigners and activists, bringing on board new ones, and providing them with the tools and support they need to campaign with us. You will work with colleagues across the organisation to deliver compelling public campaigns to increase our impact and reach. From producing campaign messaging and creating bespoke communications to developing a network of campaigners and ensuring activities are integrated into UK plans you will play a key role in our ambitious strategy to halt the damage to the natural world and restore nature.
You must be experienced in developing and delivering effective campaigns to mobilise the public and influence decision makers. You will have experience in using digital and social media tools for engaging, mobilising and influencing key audiences, and be adept at using CRM software, online advocacy platforms, email builders and CMS.
Highly organised, you will be good at balancing multiple requirements and can deliver under pressure. You will have an eye for detail and exacting delivery standards coupled with excellent project management and communication skills.
A team player, you are adept at overcoming obstacles and can demonstrate an interest in the natural world, and WWF’s core mission too.
Knowledge of Scotland including its institutions, political structures, culture, stakeholders and environment would be an advantage.